Strategy
Underpinned by its “Beauty for All” mission, its Universalisation strategy and its ambition of attracting a billion new consumers, L’Oréal is confident in the future.
ELVIVE BY L’ORÉAL PARIS
FIBROLOGY
Fibrology – one of Elvive’s most innovative ranges – incorporates the Filloxane molecule to help thicken hair.
Lancôme
Grandiôse
Grandiôse mascara comes with a revolutionary swan-neck wand to fan out lashes. It has been awarded a Prix d’Excellence de la Beauté Marie Claire 2015.
La Roche-Posay
LIPIKAR BAUME AP+
Lipikar Baume AP+ is the fruit of great advances in the treatment of dry skin with atopic tendency. It spaces out flare-ups and provides long-term calming effects.
L’ORÉAL PROFESSIONNEL
serioxyl
Four molecules developed by L’Oréal Research have been brought together in this unique professional programme – a real concentrate of the group’s scientific expertise.
MAYBELLINE NEW YORK
Brow Drama
MAYBELLINE NEW YORK launched the innovative Brow Drama eyebrow mascara for controlled and sculpted brows: the secret to dramatic eyes.
GARNIER
ULTIMATE BLENDS
Ultra Doux by GARNIER has crossed the Channel to become Ultimate Blends, with six fragrances and formulas designed specifically for British consumers.
Yves Saint Laurent
Black Opium
YVES SAINT LAURENT has reinvented its iconic fragrance with Black Opium, an incredibly addictive coffee-floral scent that embodies the brand’s positioning.
Kérastase
Discipline
KÉRASTASE is leading the way with its Discipline range, a result of L’Oréal Research into hair movement with the aim of giving it more control and shape.
SKINCEUTICALS
RESVERATROL B E
This groundbreaking antioxidant serum offers the most concentrated dose of pure stabilised resveratrol available in a cosmetics product.
KIEHL’S
HYDRO-PLUMPING SERUM
This concentrated moisturising and plumping serum targets the signs of age-related dehydration. It has been awarded a Prix d’Excellence de la Beauté Marie Claire 2015.
