China
Yue-Sai: New showcases for a richer offer
The Chinese cosmetics brand Yue-Sai was repositioned in 2006, with a revamping of its advertising image and its merchandising in department stores. The brand offers Chinese consumers a flawless quality of service. Customers were attracted by the new approach, and gave an enthusiastic welcome to the new anti-ageing line Recharge, launched in October 2006.
