In conjunction with a local partner, The Body Shop opened its first seven stores in India in 2006.
A rapidly developing middle class whose purchasing power is steadily increasing, a growing appetite for naturally inspired beauty products and toiletries, and strong interest in a brand, which already has a high profile, paved the way for an enthusiastic reception for The Body Shop as it gained its first foothold in India. These initial successes suggest the brand is fully justified in targeting the opening of some sixty stores over the next five years.