Investment
L'Oréal invests in the on-line marketplace CPGmarket.com
Paris, the 5th December 2000 - L'Oréal invests in purchasing and supply logistics on the internet through an association with the CPG market.com european on-line market place. This investment in CPG market.com capital will amount to 8 millions Swiss francs.
CPGmarket.com, founded by several large european consumer goods companies, aims to provide its shareholders and its customers with a total supply chain service, namely, logistics, procurement and customer service.
This agreement will allow L'Oréal, the world leader in cosmetics, to realise significant savings in its industrial and administrative purchases.
" Through this commitment in e-procurement, L'Oréal confirms its intention to continually improve its purchasing performance, stock management and logistics chain management ", announced Marcel Lafforgue, Vice President in charge of Production and Technology. " Our equity participation in CPGmarket.com also indicates our desire to be involved in the development of this company and to help define its strategy. "
CPGmarket.com, founded by several large european consumer goods companies, aims to provide its shareholders and its customers with a total supply chain service, namely, logistics, procurement and customer service.
This agreement will allow L'Oréal, the world leader in cosmetics, to realise significant savings in its industrial and administrative purchases.
" Through this commitment in e-procurement, L'Oréal confirms its intention to continually improve its purchasing performance, stock management and logistics chain management ", announced Marcel Lafforgue, Vice President in charge of Production and Technology. " Our equity participation in CPGmarket.com also indicates our desire to be involved in the development of this company and to help define its strategy. "
