Mid-February, "Le Journal des Finances", with the helps of "Publicis Consultants Ecocom" carried out a survey at its readers (105,000 from which 2/3 by subscribers) and bank influencers (500).

L'OREAL was ranked n° 1 again by the bank influencers and raised at the second rank towards the individual shareholders. In the second category L'OREAL is ranked 4th in 2001.