Romania
A winning bet for L’Oréal Paris
After adapting their structures to the realities of a fast growing country, L’Oréal Paris and Garnier saw their sales growth speed up significantly in 2006, thanks to the success of their product initiatives.
The launch of Elsève Nutri-Gloss, fully in line with the expectations of Romanian women, was one of the main driving forces for L’Oréal Paris in this country. Launched in June 2006, Elsève Nutri-Gloss became the top-selling Elsève product just one month later. Nutri-Gloss is the fashionable haircare product, reflecting the strong impact of a poster campaign and the personalisation of stores decorated in Nutri-Gloss colours.
The launch of Elsève Nutri-Gloss, fully in line with the expectations of Romanian women, was one of the main driving forces for L’Oréal Paris in this country. Launched in June 2006, Elsève Nutri-Gloss became the top-selling Elsève product just one month later. Nutri-Gloss is the fashionable haircare product, reflecting the strong impact of a poster campaign and the personalisation of stores decorated in Nutri-Gloss colours.
