Launched on the Russian market in 1998, Biotherm's sales growth rate is now topping 70%. The brand has become one of the top three selective skincare brands. Its expansion reflects the very close affinity of its dynamic, fresh and natural image with the beauty aspirations of Russian consumers. Its success can also be put down to a product range carefully adapted to meet the preferences of Russian women.
The best-selling products are the facial skincare line Aquasource, whose sales have increased substantially, and Biofirm Lift in the anti-ageing segment. In bodycare, Celluli intense Peel was voted Best Anti-cellulite Product of the Year by the readers of Cosmopolitan Beauty. Lastly, in the men's market, Biotherm Homme is the unchallenged number one in Russia.