L'Oréal Finance and Shareholders

To facilitate the shareholder's admission to the AGM, it is recommended that the shareholder obtain, before the AGM, an entrance card as follows:

• In the case of holders of registered shares: the shareholder automatically receives (attached to the notice to attend) the participation form, which the shareholder must complete, stating that he wishes to attend the Annual General Meeting, and then return it using the attached postage-paid envelope. It is now also possible for a registered shareholder to download his notice to attend on his computer. To do so, the shareholder should simply visit the PlanetShares website, using his access codes as explained in the section below on "Internet voting / proxy voting".

• In the case of holders of bearer shares: the shareholder must contact the custodian of his shares, indicating that he wishes to attend the AGM, and request a certificate proving his shareholder status at the date of the request. The custodian will transmit the certificate to BNP Paribas Securities Services, the authorised agent of L'Oréal.

If the shareholder has not received his admission card three working days before the AGM, he has simply to request a certificate of participation from the custodian of his shares (in the case of bearer shareholders), or to present himself directly at the AGM (in the case of registered shareholders).

On the day of the AGM, each shareholder must provide proof of his shareholder status and his identity during the registration process.

A shareholder unable to attend the AGM may cast his vote by choosing from the following options: to cast a postal vote or a vote by the Internet, to send a proxy form to the Chairman of the AGM, or to send a proxy form to any other person duly authorised for this purpose*.

1. Postal voting/proxy voting:

For holders of registered shares, the participation form* to be filled in is automatically attached to the notice to attend. For holders of bearer shares, all requests must be sent to the custodian of their shares, which will transmit the participation form, together with a certificate of participation, to BNP Paribas Securities Services. Requests for postal voting forms will only be honoured if they are received before April 13, 2012. In order to be valid, this form, duly filled in and sent using the attached envelope, must then be received by BNP Paribas Securities Services no later than Friday, April 13, 2012, at midnight, Paris time.

2. Internet voting/proxy voting:

L'Oréal also offers its shareholders the possibility of using the Internet to vote or designate an authorised agent*, before the AGM, on a dedicated secure website, as follows:

• Holders of registered shares:
Directly registered shareholders wishing to access the Internet site, before the AGM, must connect to the Internet site address indicated below, using the identifier and password they customarily use to consult their accounts on the PlanetShares site.
Managed registered shareholders can obtain their password by using the identifier in the top right hand corner of the participation form sent with the notice to attend.

• Holders of bearer shares:
Holders of bearer shares wishing to access the Internet site must contact the custodian of their shares, to request a certificate of participation, and indicate their e-mail address to the custodian. In accordance with the usual procedure, the custodian will transmit the certificate of participation, on which the e-mail address will be indicated, to BNP Paribas Securities Services, the manager of the Internet voting site. The e-mail address will be used by BNP Paribas Securities to communicate to the shareholder an identifier and a password which will enable him to connect to the site whose address is indicated below.

In both cases, the shareholder must follow the indications provided on the screen.

The secure site dedicated to voting before the AGM will be open from March 23, 2012. The possibilities of voting and of designating an authorised agent by the Internet* will be terminated on the day before the AGM, that is on Monday, April 16, 2012 at 3 p.m., Paris time.

To prevent any possible overloading of the dedicated secure Internet site, it is recommended that shareholders should not wait until the day before the AGM to cast their vote.

Address of the dedicated secure site: https://planetshares.bnpparibas.com

* In accordance with the provisions of Article R225-79 of the French Commercial Code, it is possible to designate or revoke an authorised agent by electronic means or by postal means. The authorised agent is thus revocable in the same forms as those required for the authorised agent's designation. Designations and revocations of authorised agents expressed by electronic means will only be valid and taken into account if they are received no later than the day before the AGM, at 3 p.m. (Paris time). Authorised agent designations and revocations sent on paper must be received no later than 3 calendar days before the date of the AGM.