Latin America
€1 151 million of consolidated sales
7.0% of group cosmetics sales
Brazil
With 100,000 visits in 2008, La Roche-Posay is the number 1 prescribed brand in Brazil. In addition, the brands are taking many other initiatives to strengthen their ties with the profession. In Latin America dermatologists are increasingly being asked by their patients to provide aesthetic treatments.
Mexico
"Dermocosmetic Advice Centres" raise the visibility of the brand Vichy and help attract new consumers who appreciate the quality of the advice they are offered.
Argentina
The division has opened its first Kiehl’s store right in the heart of Buenos Aires. Posting growth of +39% in 2008, L’Oréal is continuing to advance in Argentina, where sales have doubled in three years. The group is number 1 in the luxury market with Lancôme.
Uruguay and Colombia
In 2008, the American premium brand was launched in Uruguay and Colombia. Now present in 13 Latin American countries, Redken 5th Avenue has become one of the major brands with sales growth of +20% or more in the last three years.
Brazil
Customised care for Brazilian hair! Elsève Reparação Total 5 is the first line of haircare products to repair the five signs of damaged hair—breakage, split ends, lacklustre appearance, dryness and stiffness. The product’s bio-ceramide formula has been adapted to the specific requirements of Brazilian hair by the L’Oréal laboratories in Rio de Janeiro, replicating the hair’s natural ceramides for a deep repair treatment.
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