€3 739 million of consolidated sales
22.9% of group cosmetics sales
The Garnier saga in the United States mass market began in 1999. Ten years later, the brand posted solid growth with sales of close to 500 million dollars in 2008. Its positioning based on natural technology and well-being, and its strategy of systematic innovation have won over American consumers.
Garnier Nutritioniste Anti-puff Eye Roller was one of the top launches in mass market skincare in 2008.
In 2007 Garnier tapped into the facial skincare market with Nutritioniste. In two years, the brand has climbed to fifth position with 5.4% market share in 2008, compared with 2.8% in 2007.
In a market which is highly sensitive to innovations, mineral make-up enjoyed the strongest growth rates in the market. with its Mineral Power foundation, Maybelline New York made a breakthrough in this market: in less than one year, Mineral Power became the brand’s number 1 foundation.
Ôscillation, the vibrating powermascara, was preview launched in 12 carefully selected American sales outlets.