Asia
€1 844 million of consolidated sales
11.3% of group cosmetics sales
China
Building on strong double-digit growth in China, L'Oréal Paris has become the leading beauty brand in its distribution universe. China is now the brand's largest market in the world in the skincare category.
China
L'Oréal Paris offers product ranges specifically adapted to the needs of Chinese skin, exemplified by UV Perfect, giving protection against UV and pollution, and the moisturiser HydraFresh.
China
Launched two years ago, the Men Expert range has been hugely successful, thanks primarily to Hydra Energetic Turbo Booster, launched in 2008, and its spokesman, Chinese actor Daniel Wu.
Japan
After Malaysia, the Philippines and Thailand, the cult New York brand opened its first sales outlet in Japan in November 2008 in the Isetan Shinjuku department store in Tokyo.
China
Shu Uemura generates more than 70 % of its sales outside its original market and is now the Japanese brand with the greatest international reach.
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