Eastern Europe
€1 380 million of consolidated sales
8.4% of group cosmetics sales
Russia
L'Oréal Professionnel was the first brand introduced in Russia in 1996, and is today present in 3,600 salons. Ranked number 1 for image both by hairdressers and consumers.
Russia
The luxury salon segment has also been particularly dynamic over the last few years. Present in more than 400 of the most prestigious salons, Kérastase increased its sales by +33% in 2008.
Russia
In 2008, the newly created brand Kéraskin esthetics made its first appearance in a dozen high-end salons in Moscow and Saint Petersburg. In a country in which over 50% of luxury salons are equipped with beauty care booths, growth prospects for Kéraskin est hetics are highly promising.
Russia
Lancôme wins over Russian women. The fragrances were just as well received, with Magnifique topping the sales chart at GUM in the month it was launched. To get closer to its customers, the brand has almost tripled its sales outlets in three years, while maintaining its highly selective approach. Its sales grew by +21% in 2008.
Ukraine
Maybelline New York continued to win over Ukraine. The brand’s like-for-like sales increased by +84% (excluding exports) in 2008, boosted by the star mascaras Define-A-Lash and Volum’Express, and by Affinitone foundation.
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