Western Europe
€7 382 million of consolidated sales
45.1% of group cosmetics sales
Germany
Already the leasder in mass-market make-up, the Consumer Products Division continued its strategic breakthrough in skincare, positioning its two brands – L’Oréal Paris and Garnier – among the top three of the market.
Germany
A recent success, the Derma Genesis range launched at the end of 2007 is already the brand’s third largest franchise. by developing sustainable franchises such as Revitalift, Age Perfect and Collagen filler, each focused on a specific age group, the brand is perpetuating consumers' trust.
Germany
Advice is vital in mass-market distribution. L’Oréal Paris provides consumers with tools to self-diagnose their skin and choose the most appropriate product. As a result, sales have leapt by +20% in shops where these facilities are available.
France
Launched in France only four years ago, the Matrix brand is now sold in 6,000 hair salons around the country, where sales grew by a record +24% in 2008. Positioned as the most affordable, professional brand, Matrix is seen as an effective anti-economic crisis response for a large number of salons. In Paris, Joffo hair salons, a symbol of Parisian hairdressing are now working with Matrix.
United Kingdom
3 men’s fragrances in the top 10! Launched in 2008, Armani Diamonds for Men joined Armani Code and Diesel Fuel for Life in the top 10 best-selling fragrances at two iconic British department stores.
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