10 highlights of 2017
Prospects by Jean-Paul Agon, Chairman and Chief Executive Officer
“As we begin 2018 and look ahead to the years to come, we are quite confident in our unique and original growth model, which is perfectly suited to the new world of beauty and all of the opportunities it presents.”
L’Oréal in figures
In 2017, the Group recorded significant sales growth and robust profits. Operating margin and cash flow have set new records, confirming the ability of L’Oréal’s economic model to ensure solid performance and create considerable value.
The world of beauty in 2017
The global cosmetics market accelerated in 2017 – particularly the luxury cosmetics market, which continues to grow steadily, underpinned by the expansion of the affluent class and increase in the number of Chinese consumers, who travel all over the world.
China: beauty in the Middle Kingdom
When L’Oréal moved into China 20 years ago, its goal was to place a tube of lipstick in every Chinese woman’s hands. Two decades later, L’Oréal now leads the market – the Group’s second – and records remarkable growth for brands like Yves Saint Laurent and in the e-commerce channel, particularly for Consumer Products.
L'Oréal: global Travel Retail leader for 40 years
As the Travel Retail channel’s historic leader, L’Oréal has ambitious goals for the market. The channel, which welcomes more than 3 billion international passengers per year , is strategic for our brands.
Open innovation: co-creating the future of beauty
Establishing lasting connections with the beauty start-up ecosystem is a major competitive advantage. L’Oréal has built strong partnerships with Founders Factory, Partech and, more recently, Station F.
CeraVe: a simple, affordable, dermatologist-recommended range
In 2017, L’Oréal acquired daily skincare brand CeraVe, known for its simple, effective and affordable products recommended by American dermatologists. The brand has been integrated into the Active Cosmetics portfolio, bolstering the Group’s universalisation strategy and contributing to the Division’s leadership in the global dermocosmetics market.
Lancôme wins over millennials
Lancôme, the number one women’s beauty brand worldwide, present in three categories (fragrances, skincare and make-up), is stepping up its communications strategy to reach out to younger generations while maintaining its image as an iconic French luxury brand.
Millions of beauty products just a click away
The brands are reinventing the customer experience and brand-consumer relationships through e-commerce, which has become a part of consumers’ daily lives.