Message from Cyril Chapuy


What were the strategic choices that empowered the Division to outperform the luxury beauty market once again in 2022? Discover the key trends and highlights of the year with Cyril Chapuy, President, Luxe.

Our mission at L’Oréal Luxe? Create the best of luxury beauty through disruptive and high-quality innovations, mindful and impactful commitments to the future, and memorable experiences tightening the emotional bond with our brands.

2022 in two keywords?

I would first say “solid” as our Division stood strongly by its strategic choices in 2022, despite a disrupted and unpredictable context. And it paid off, with a 12th consecutive year of beating the luxury beauty market, including a record market share in mainland China in the midst of repeated lockdowns. Then I would for sure choose “bold”, as our brands pushed the boundaries even further in terms of innovations and activations. Examples include the launch of Lancôme Rénergie Triple Serum, which took the skincare market by storm, and the launch of our first feminine Prada fragrance, Paradoxe, which happened simultaneously everywhere around the world in a very spectacular way.

Looking back on 2022, what are you most proud of?

First, I’m really proud of the way L’Oréal Luxe further established its fine-fragrance leadership, growing by more than 20% in a booming market. The strength of the Division lies in the complementarity between very successful pillars both in Feminine and Masculine, and outstanding launches. Thanks to its unique savoir-faire in the art of fragrances, L’Oréal Luxe is ideally positioned to take advantage of this growing category all around the globe, including in China, where the young generations are total perfume lovers.

Secondly, our brands consistently won in the very strategic skincare market, driven notably by the ultra-premium segment, one of the biggest growth opportunities for the Division, with Lancôme Absolue and Helena Rubinstein joined by the relaunch of the iconic Carita brand. A year of innovation in skincare, mixing the best of science, technology and ultra-potent nature. And I’m very proud of the success of one of our newly-acquired brands, Takami, which – after winning over the demanding Japanese skincare consumers – is catching the eye of Chinese consumers.

Last but not least is the exceptional level of luxury reached by our brands at every touchpoint, through enchanting consumer experience and services, augmented by Beauty Tech. Our luxury expertise also shines through in the newly re-opened Maison de Beauté Carita, our holistic and high-end beauty temple in Paris.

Can you tell us more about the shift towards mindful luxury?

2022 was a year of great advances in terms of sustainability commitments for the Division. First of all, we reached “carbon-neutral” status for all our luxury plants worldwide. We also accelerated the rollout of our refill and recharge model in our portfolio of blockbuster fragrances, to make sustainable luxury choices easy and attractive for our consumers. Our brands were also more committed than ever to have an impact on people and the planet: from YSL’s Abuse is Not Love, which doubled the number of people trained worldwide on the warning signs of abuse, to Lancôme’s Domaine de la Rose in Grasse, focusing on the preservation of biodiversity and sustainable agricultural practices.

What are L’Oréal Luxe’s strengths for the future?

Thanks to its unrivalled portfolio of aspirational brands, L’Oréal Luxe is perfectly equipped to meet the expectations of diverse and always more demanding luxury consumers. In each and every region, our Division has demonstrated its capacity to integrate and develop new brands to seize every opportunity in the luxury beauty market. L’Oréal Luxe also masters a real omnichannel vision of luxury distribution, online and offline, with an obsession for customer enchantment and loyalty. Finally, our Division is future-proof thanks to its incredibly talented team of luxury experts around the world, and to their remarkable know-how and passion to create the very best of luxury beauty.

I’m very proud of my Team and very confident in them to create the beauty that moves the world.