An Annual Report designed for a more responsible, digital world

Since 2021, L’Oréal has worked to reduce the environmental and social impact of its digital Annual Reports, without sacrificing the quality of the user experience. This eco-conception approach relies on rigorous technical choices, optimised content and recognised measurement tools – a direct reflection of the Group’s ambition to embody a standard of excellence in responsible digital communications.

The pillars of our digital eco-conception

Our approach for the 2025 edition is based on six pillars

  • Optimal accessibility

    The site is built to be accessible to the majority of people, whatever their aim or specific need, integrating digital accessibility standards from the point of conception. Since 2019, we have achieved the highest “AA” rating, demonstrating 100% of accessibility best practices have been implemented.

  • Eco-responsible development

    Rationalised code, optimised cache, reduction in page weight: each technical choice serves to limit resources used and reduce energy consumption linked to navigation.

  • Optimised user experience

    User testing was conducted with specific targets at the point of conception, in order to gather feedback and propose functionalities adapted to their needs.

  • Responsible media

    Multimedia production was done locally with agencies bearing the EcoProd label. Equipment was selected for their low-energy profile, with content systematically adapted to limit its weight.

  • European hosting and optimised distribution

    Using a content delivery network allows rapid access to the site from across Europe, while reducing energy consumption linked to data transfer.

  • Certified performance

    The Annual Report obtained an impact score of 90/100 according to the tool fruggr, positioning it as a benchmark in terms of digital eco-conception.

Measurable impact, continuous improvement

L’Oréal relies on two complementary benchmarking tools – fruggr and le Référentiel Général d’Ecoconception des Services Numériques (RGESN; the General Benchmark for Digital Services Eco-conception) – to evaluate the environmental and social footprint of its digital platforms from two distinct but inseparable angles.

Complementary indicators for thorough measurement

fruggr RGESN
Type of measure Quantitative Qualitative
What it measures The real and measured impact of digital services: performance, data transfer weight, usage, energy and water consumption, carbon impact The application of eco-conception best practices covering the whole approach: strategy, needs assessment, feature streamlining, architecture, hosting, algorithm
What it doesn’t measure Non-technical aspects of the eco-conception project Quantitative measurement of the real environmental impact
Our result 86/100 78 % (above the maturity threshold of 70%)

These two indicators are complementary: the RGESN attests to the quality and the rigour of the eco-conception approach as a whole, and fruggr, in terms of concrete and quantifiable effects on the environment. Together, they offer a 360-degree view of the digital responsibility of the Annual Report.

The results speak for themselves:

Indicator 2020 2025 Change
Annual CO2 emissions 860 kg CO₂e 492 kg CO₂e -43%
Pages lightened — 100% Goal achieved
fruggr score  — 90/100 Industry benchmark
RGESN compatibility — 78% Above the maturity threshold (70%)

Over four years, L’Oreal’s Annual Report has achieved 100% of pages lightened, and a reduction in yearly carbon emissions of nearly 43%, going from 860 to 492 kg of CO₂e.

RGESN audit: a score above the maturity threshold

General Benchmark for Digital Eco-conception (Référentiel Général d’Ecoconception Numérique, RGESN)

In March 2026, the Annual Report website was the subject of an audit by the RGESN, published jointly with l’Arcep, l’Arcom and l’ADEME.

What is the RGESN?
The French frame of reference for digital sobriety, the RGESN evaluates a digital service on 78 criteria, covering its entire lifecycle: strategy, architecture, content, user experience, hosting and algorithm. Unlike fruggr, which quantitatively measures real environmental impact, the RGESN evaluates qualitatively the implementation of an eco-conception approach – from needs assessment, through to the feature streamlining. The 70% threshold is known as the level of maturity expected for an eco-responsible service.

Our result: 78%
With a score of 78%, the Annual Report website is positioned above the benchmark. The result is a testament to the concrete efforts on numerous technical and strategic aspects of the Group’s digital approach.

The score is a step towards continuous improvement – not a final outcome.

A responsible vision anchored in our strategy

As the fourth largest advertiser in the world, L’Oréal takes full responsibility for complete transformation towards greater digital sobriety. Within the frame of its responsible advertising and communications policy, the Group integrates digital responsibility across the whole of its initiatives: campaign optimisation and reduction of its carbon footprint in response to consumer, partner and shareholder expectations.

The Annual Report 2025 embodies this vision, offering inclusive, high performance and responsible innovation, while encouraging more sustainable digital consumption.