L'Oréal Travel Retail launches dermocosmetics and professional hair care categories
About L’Oréal
L’Oréal has devoted itself to beauty for over 105 years. With its unique portfolio of 28 international, diverse and complementary brands, the Group generated sales amounting to 23 billion euros in 2013 and employs 77,500 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail.
Research and innovation, and a dedicated research team of 4,000 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. www.loreal.com
About Vichy and La Roche-Posay
Since its creation by a physician in 1931, Vichy has been the historical brand of skin expertise in the premium health and beauty segment. Firmly universal, the brand has made its mission to help every woman achieve ideal skin. Vichy, the number one Dermocosmetic brand worldwide, offers ideal and personalized skincare routines through an individual diagnosis which takes account of age, ethnicity, environment, habits and personal context. Vichy offers treatments that associate visible efficiency, pleasure of textures and an optimal tolerance for all types of skin, even the most sensitive.
Recommended by 25,000 dermatologists worldwide, La Roche-Posay develops skin care products tested on allergic, atopic or reactive skin types ensuring high tolerance and safety, with La Roche-Posay Thermal Spring water. Through its distinctive mission: a better life for sensitive skin, and with over forty years of expertise, the brand has become a reference in the development of high tolerance and efficacy products, dedicated to sensitive skin, as well as of adjunctive products for dermatological disorders.
About Kérastase
Available at the best salons across the world, Kérastase is the world leading brand in luxury professional haircare. Because women expect ever-higher quality treatments from their hair salons, Kérastase offers professionals a range of luxury hair care rituals tailored to their needs. 50 years after its creation, this brand’s pioneering innovation strategy remains the secret of its success. First and foremost, this innovation stems from discoveries made by L’Oréal in advanced research, with molecules such as Stemoxydine, which regenerates the hair. Innovation also involves training for hairdressers, whose role is critical in beauty rituals.