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Consumer Products
Alexis Perakis-Valat

Alexis Perakis-ValatPresident
Consumer Products Division

A year of acceleration and innovations

The headline news in 2016 was the acceleration of our growth, at +4.4%(1), reflecting a string of game-changing innovations and the success of our two strategic focuses: make-up and haircare. The Consumer Products Division had a very good year in North America, where it posted record market share. Growth in Western Europe accelerated, with good results in Germany, the United Kingdom and Spain. It also increased in the New Markets, with good performances in Latin America, Eastern Europe, Southern Asia and in the Africa, Middle East Zone.

Success of our two strategic focuses

Make-up, with growth of +10.3(1), is the Division's flagship category: our four brands increased sales and contributed to growth. This clearly illustrates the strength of our portfolio of complementary brands: Maybelline New York, the world's number 1 make-up brand(2), which makes New York style accessible to consumers; L’Oréal Paris, the number 2 in make-up worldwide(2), which combines everything that is best in Parisian make-up style and know-how; NYX Professional Makeup, the cult brand for make-up fans; and Essie, the nail varnish brand with its iconic colours.

Meanwhile, the Division tapped into the global natural haircare trend as it continued the global roll-out of Ultra Doux by Garnier, the brand that posted the highest growth in haircare in 2016.

Love brands(3) and E-Commerce

Thanks to their strong presence on social networks, a strategy of creating attractive and authentic content, and connected beauty services like the Makeup Genius app, today more than ever, our brands are "digital love brands(3)". The Division's E-commerce sales are growing strongly at +30.7%, with good performances in China, where online sales already account for 28.2%, and by the United Kingdom, where they are up by 62.1%(4).
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(1) Like-for-like.
(2) Source: Distributor panels Nielsen/IRI/Intage/RTRI, market share value 2016.
(3) Internet users’ favourite brands.
(4) Sales achieved on the brands’ own websites and estimated sales achieved by the brands corresponding to sales through retailers’ websites (non-audited data). Like-for-like.