Consumer Products

A year of acceleration and innovations
Alexis Perakis-Valat Alexis Perakis-Valat
Consumer Products Division
  • +4.4%
    Division like-for-like sales growth
  • +30.7%
    E-commerce sales growth(1)
  • +7.5%
    North America Zone Like-for-like sales growth
L'Oreal Paris Magic Retouch Instant Root Concealer

New beauty steps

The Consumer Products Division is innovating with accessible products that change consumers' everyday routines and beauty rituals. From concealing roots to micellar waters and tissue beauty masks, 2016 was a great vintage thanks to a series of innovations.
  • +61.9%
    Ultra Doux by Garnier like-for-like sales growth

Global roll-out for Ultra Doux

Ultra Doux by Garnier posted very good growth in 2016 as it continued its international roll-out especially in the United States, China and India, with selections of ingredients adapted to suit local cultures and expectations. The brand provides the ideal response to increasingly strong consumer demand for natural haircare products. The Ultra Doux Delicate Oat line is a worldwide success story: it is the brand's number one franchise in Germany and the United Kingdom.
  • Whole Blends advertising campaign by Garnier, United States
NYX Professional Makeup point of sale in Los Angeles, California

Incredible success
for NYX Professional Makeup

With sales quadrupling in just two years, the American brand NYX Professional Makeup posted spectacular growth. It continued to extend its network of beauty fans all over the world, thanks to its strong online presence and a host of successful launches.
  • +123.5%
    NYX Professional Makeup like-for-like sales growth
Range of Vivid Matte Liquid lipsticks by Maybelline New York
The hottest trends within reach thanks to Maybelline New York
The American brand was boosted by its performances in face make-up, especially in the strobing(2) segment with Master Strobing Stick, and in lip make-up with Vivid Matte Liquid, highly successful in France and the United Kingdom.

Digital Love

The Division's brands have a very high profile on social media: Maybelline New York has more than 30 million followers on Facebook and L’Oréal Paris some 25 million(4). They engage strongly with their communities thanks to exclusive content and hashtags for launches and events.
“Glossy Talk” web serie’s logo
"Glossy Talk", a successful web series
Maybelline New York has launched its web series “Glossy Talk" in several countries. In 2016 it was viewed some 35 million times(5). The content is co-created and presented by well-known youtubers: its relevance strengthens the emotional ties between the brand and its consumers.

The Consumer Products brands

  • L’Oréal Paris
  • Garnier
  • Maybelline New York
  • NYX Professional Makeup
  • Essie
  • Niely
  • Dark and Lovely
  • Mixa
  • MG
  • Carol's Daughter


(1) Sales achieved on the brands’ own websites and estimated sales achieved by the brands corresponding to sales through retailers’ websites (non-audited data). Like-for-like.
(2) Make-up technique used to layer highlights on the face to create an illuminated complexion.
(3) Internet users’ favourite brands.
(4) Source: statistics provided by the social networks.
(5) Source: SocialBakers.