Mission and Strategy

L’Oréal is looking to the future with confidence, driven by a clear mission and strategy

Three young women of different ethnical origins take a selfie at the inauguration  of L’Oréal Paris’ shop in rue de Caumartin in Paris (September 2016).

Our mission,
Beauty for All

Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety to satisfy all their desires and all their beauty needs in their infinite diversity.

Our strategy, Universalisation

L’Oréal has chosen a unique strategy: Universalisation. It means globalisation that captures, understands and respects differences. Differences in desires, needs and traditions. To offer tailor-made beauty, and meet the aspirations of consumers in every part of the world. L’Oréal is driven by this vision of the world.