Professional Products

Professional beauty: an attractive and rapidly changing market
Nathalie Roos Nathalie Roos
Professional Products
  • +1.8%
    Division like-for-like sales growth
  • +2.4%
    Redken brand like-for-like sales growth
  • 23
    million Inoa colour applications on average per year(1)
Hairdresser provides a diagnosis for her client in an E-motion™ salon
Already 4,600 E-motion™ salons worldwide
The Salon E-motion™ programme helps put the magic back into the consumer experience, and is a real business boost for salons, with three core components: training in services provided, support for salon modernisation, and help simplifying financial issues.
Hairdresser offering personalised and exclusive salon services

The professional advantage: a stronger focus on personalisation

Through its haircare innovations, attuned to consumers' strong aspirations for tailor-made beauty, the Professional Products Division offers exclusive salon services that showcase the advantages of professional services.
Pack shot of shampoos from biolage R.A.W.

Biolage R.A.W.: an environmentally friendly professional haircare line

Biolage R.A.W.(2) was launched in the United States to meet the growing needs of consumers and hairdressers for natural beauty: eight of its formulas are biodegradable at 95% and its portfolio includes between 70% and 100% of ingredients of natural origin. Biolage R.A.W. encourages eco-responsible consumption habits, by raising hairdressers' awareness about the potential impact of their everyday behaviour on the environment.
Young woman having her hair done backstage at the Hair Fashion Night
In 2016, Hair Fashion Night was rolled out in 25 countries, and reached 40,000 women in France alone. The event brings professionals and consumers together so all participants can enjoy the professional beauty experience.
The ambassador Soo-Joo with blond hair colour Ph Bonder by Redken

Bonders(3): a new growth-driver service

The bond protection(4) formula protects hair during and after all types of technical services(5) for a guaranteed professional result, which is reassuring for hairdressers, and encourages daring transformations. The new service is already contributing to the Division's growth.

India:"Best in class" in education and the top contributor to growth(6)

In India, education is the backbone of market expansion. L'Oréal has focused its efforts on developing and reinforcing the expertise of professionals through education, while moving the quality of hair salons upmarket. This professionalisation strategy has extended the Division's distribution network and enhanced its value.
  • +17.6%
    Professional Products Division sales growth in India(7)
Esthetician enables her client to discover natural trends and aromatherapy in a Decléor salon

Decléor: a holistic vision of beauty by the aromatherapy expert

The pioneering aromatherapy brand posted +10.3% growth in 2016(7). Its philosophy, "Skin, Body, Spirit" for a unique experience of well-being that permeates all of the senses, is fully in line with consumer expectations.

The Professional Products brands

  • L’Oréal Professionnel
  • Redken
  • Matrix
  • Kérastase
  • Pureology
  • Decléor
  • Shu Uemura Art of Hair
  • Essie
  • Carita
  • Mizani


(1) Source: Internal estimates.
(2) Raw.Authentic.Wholesome
(3) A formula that protects keratin bonds inside the hair fibre.
(4) Protection of keratin bonds inside the hair fibre.
(5) Such as hair colour, bleaching and texture (e.g. permanent straightening).
(6) Professional Products Division growth.
(7) Like-for-like.