Health and beauty together leads to growth
- +5.7%Division's like-for-like sales growth
- Division's 2ndlargest country: the United States
- 29Dermacenters in the Travel Retail market
Two American market champions
The Division's expansion was remarkable in the United States, which has now become its 2nd largest country after France in terms of sales. The market was driven by SkinCeuticals and La Roche-Posay, which both continued to develop the dermocosmetics category in particular in drugstores(1).
- +12.0%La Roche-Posay like-for-like sales growth
The mission of La Roche-Posay: changing behaviour
The brand is stepping up its initiatives in skin cancer prevention, with My UV Patch, the first connected patch that helps people to adopt the right skin protection habits, and the roll-out of its viral "Become a Skin Checker" campaign.
130 doctors at the SkinAlliance Forum
In October 2016, the Active Cosmetics Division brought together 130 future opinion leaders in dermatology from 39 countries for the second SkinAlliance Forum. During the two-day event, dermatologists exchanged views with L'Oréal researchers and international scientists to develop their expertise in dermocosmetics.
Roger&Gallet launched in China
The flagship brand is making the most of Chinese consumers' strong affinities for naturalness, well-being and authenticity: it is opening eight stores that focus on introducing consumers to the brand and providing a rich sensory experience.
Vichy Slow Âge, a new approach to anti-ageing
Vichy is moving for the first time into the scientific field of the exposome, which takes into account all the factors – particularly environmental – that can have an impact on skin ageing (UV rays, pollution, fatigue, etc.). Vichy Slow Âge is an everyday preventive treatment designed to help slow the appearance of the signs of ageing. It is based on an innovative combination of baicalin, with its antioxidant properties, bifidus lysate, and Vichy spa water, together with an SPF 25 filter.
Sanoflore delivers strong growth in France
The organic cosmetics brand recorded its third year of double-digit growth in France, and is launching Aqua Rosa, a cosmetic water inspired by the beauty routine of Japanese women. Its texture is both refreshing and moisturizing.
The Active Cosmetics brands
- La Roche-Posay