Seizing the potential of every market

L’Oréal once again extended its leadership in Western Europe, despite the difficult context in France. The group made strong market share gains in the United Kingdom, where it posted double-digit growth, and outperformed the market in Germany and Spain. The sales of the Consumer Products Division accelerated at the end of the year.

2016 was a year of acceleration in North America for L’Oréal, which is consolidating its leadership of the American beauty market(3). The Consumer Products Division made outstanding market share gains. L’Oréal Luxe expanded strongly thanks to the successes of Lancôme, Urban Decay, Yves Saint Laurent and IT Cosmetics.

Asia, Pacific L’Oréal had a good year in Southern Asia and the Pacific region, thanks to buoyant markets in Indonesia, Thailand and Australia. Taiwan and South Korea also posted good growth. In China, L'Oréal Luxe achieved double-digit growth, but the Consumer Products Division, in a transitional phase, slowed.

L'Oréal made substantial market share gains in Latin America, especially in Mexico, Colombia and Peru, thanks to the dynamic growth of the make-up brands Vogue, Maybelline New York and L'Oréal Paris. In Brazil, the Active Cosmetics Division outperformed the market and the Consumer Products Division benefited from the successful integration of Niely.

The group had a very good year in Eastern Europe. Russia, Poland and Ukraine drove growth in this Zone. The Professional Products Division, L'Oréal Luxe and the Consumer Products Division all outperformed their markets.

All the Divisions consolidated market share in Africa, Middle East. L’Oréal sales slowed at the end of the year, particularly because of Saudi Arabia. Egypt and Pakistan however maintained their good growth rates.