L’Oréal Luxe posted a very good year in 2016, with growth at +6.9%(1)
and market share gains on all continents. Western Europe performed well, while North America had an outstanding year and the New Markets delivered an excellent performance with double-digit growth in Russia, Japan, Southern Asia and China. Make-up became L’Oréal Luxe’s number 1 growth driver. We strengthened our brand portfolio with two strategic acquisitions: in make-up, IT Cosmetics, an American brand in the selective beauty segment, which recorded the strongest growth in the sector(2)
; and in fragrances, Atelier Cologne, a brand whose expertise in the niche perfume segment perfectly complements our collections.