Lancôme point of sale in China
L’Oréal Luxe

Outstanding performance for L'Oréal Luxe in the Asia, Pacific Zone

The Division recorded dynamic growth in Asia, Pacific, with double-digit growth in China, Japan and Southern Asia. Yves Saint Laurent, Giorgio Armani and Lancôme spearheaded growth thanks to the strong performance of make-up, new point-of-sale concepts, and an aggressive digital strategy.

Double-digit growth for designer brands

They embody today’s bold, trendsetting women and appeal to young Asian - particularly Chinese - consumers who are passionate about beauty products. In 2016, L'Oréal Luxe’s designer brands set new records for performance in China. Yves Saint Laurent more than doubled its sales, and Giorgio Armani recorded more than 35% growth(1). Both brands took advantage of enthusiasm for make-up, and in particular for lipstick, with innovations like Vinyl Cream and Rouge Pur Couture by Yves Saint Laurent, and Lip Maestro and Lip Magnet by Giorgio Armani.
Pack shot of Lip Maestro Notorious by Giorgio Armani

Lancôme, No.1 in luxury beauty(2)

The brand, which embodies French elegance, has succeeded in attracting younger generations thanks to initiatives in line with local expectations, like the Énergie de vie skincare line, which offers a range of refreshing, moisturizing textures, or the fun Juicy Shaker lip oil, for luscious, natural-looking lips. Lancôme is also underpinned by solid core skincare franchises, thanks to the Génifique and Absolue ranges. The brand also benefited from the growing success of La Vie Est Belle, and rolled out its extremely luxurious points of sale, modelled on the one opened at the department store Printemps in Paris.
Perfume bottle La Vie Est Belle and pack shot of Juicy Shaker by Lancôme
(1) Like-for-like.
(2) Source: Aggregate women’s skincare, make-up and women’s fragrances, internal aggregate of NPD France, United Kingdom, Spain, Italy, United States, IRI Germany, Asia Beauty Research (China, Japan, Hong Kong, Taiwan, South Korea, Thailand, Singapore), Generation Travel Retail World, Segmenta (Brazil, Argentina, Mexico, Uruguay, Peru, Chile) panels, market share value 2015.