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The Body Shop

Jeremy SchwartzChairman and CEO of The Body Shop

The Body Shop creates nature-inspired products using the finest ingredients of natural origin sourced from around the world. The brand has always been committed to animal welfare, campaigning against animal testing; it is 100% vegetarian and it supports fair trade through its Community Trade programme.
The Body Shop is one of the "youngest" brands in the United Kingdom, its historic market, with most consumers under 35 years old(1). To further increase the brand’s appeal, the packaging design is being renovated across all 950 products and over 100 trial-size and travel-size products.
Consumers today are looking for more experiences in retail, as well as authenticity and ease of shopping. Many of The Body Shop’s stores are being renovated and redesigned to attract more consumers. In 2016, The Body Shop also launched a new mobile responsive, state of the art e-commerce platform.
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(1) Source: Internal survey, The Body Shop Brand Healthy Survey, 2016.