Message from Alexis Perakis-Valat


What ingredients have led to the success and historic sales achieved by the Consumer Products Division? Alexis Perakis-Valat, President, Consumer Products, takes a look back at 2022 highlights.

In the L’Oréal Consumer Products Division, we are “Beauty Democratizers” – on a mission to bring the best of beauty to all people. And, in 2022, we made history, as we create the beauty that moves the world.

2022 in three keywords?

“Elevation”, “innovation”, and “expansion”. “Elevation” – with our best growth in 20 years, elevating our performance and market share across all our big brands and categories. These results are thanks to our relentless focus on quality, science, and responsibility, which are meeting the elevated expectations of consumers today. “Innovation” – with an exceptional vintage of beauty creations, like Hyaluron Plump by L’Oréal Paris, which has taken the haircare market by storm, and Garnier’s Vitamin C serums, which are quickly becoming a skincare favourite. Or Maybelline New York’s Vinyl Ink, the first ever shiny, long-wear lipstick, helping fuel the spectacular rebound of makeup. “Expansion” – pushing our boundaries with booming growth in Emerging Markets and exploring new worlds with tech like Maybelline New York’s new makeup looks for the metaverse and cutting-edge skin “diagnosis” tools like L’Oréal Paris’ Skin Genius.

Looking back on 2022, what are you most proud of?

Two things stand out. First, I’m proud of our teams. Because not only do we have the best people in beauty, but we have transformed our organisation to be more agile and impactful, with empowering career paths that are unlocking creativity and collaboration. Second, I’m especially proud of our balanced performance: balanced between volume and value growth, but also across brands, regions, and categories.

What is behind the Consumer Products Division’s success?

First, it all starts with a whole lot of “human magic” and team spirit. Second, a unique portfolio of aspirational beauty brands that make people dream, like L’Oréal Paris inspiring women to Walk their Worth with a dazzling runway show in the heart of Paris. And expanding their Stand Up programme to combat street harassment, which has trained over 1.4 million people around the world. Third, a relentless focus on flawless execution, including stronger partnerships with our retailers to reinvent mass market beauty shopping. Finally, digital and tech prowess, to keep building our brands and help consumers navigate the jungle of the beauty aisle.

What about social and environmental performance?

The Consumer Products Division represents the vast majority of the Group’s annual units, so we have a huge responsibility and a major opportunity to make an impact at scale. By rethinking packaging, with more recycling, powered by meaningful projects like Garnier’s new recycling centre in India, which will recycle 2,000 tonnes of ocean-borne plastic. And using less packaging, by revamping our iconic lines and pushing innovative solutions like haircare pouches. But it’s also our responsibility to help consumers make more sustainable choices. This is why we developed a science-based environmental and social impact labelling system, which has already been introduced in 27 countries, led by Garnier and L’Oréal Paris.

What’s next?

The desire for high-quality beauty is on the rise all over the world. More and more consumers are looking for products that are both desirable and accessible, high-performing and responsible. This is true everywhere, and especially in emerging markets, like South Asia, the Middle East and Latin America, where the middle class is booming, with young, highly digital consumers, who really move the market.

This surge of beauty desires is great news for the Consumer Products Division, because we’re perfectly positioned to amplify and ride the wave. Thanks to our strong credentials in innovation, premium quality backed by science, and a commitment to responsibility. Thanks to a unique portfolio of highly desirable and complementary brands – all brought to life by entrepreneurial spirit and winning teams! In 2022, we made history. Going forward, the sky is the limit!