2024 universal registration document

2. Corporate governance

Human Resources criteria Weighting 7.5%
Gender Balance 2024 Results 2023 Results

Improving gender balance, in particular in senior management.
  • 32% of Executive Committee members are women.
  • 49% of strategic positions are held by women (strategic positions include Executive Committee positions, i.e., approximately 300 positions).
  • 32%
  • 48%
 

2024 Equileap ranking: France: 1st place International: 9th place
  • 1st place in France
  • 11th worldwide
Talent Development    

Results of the policy regarding the recruitment of both experienced and more junior talented employees, and talent development all over the world, in order to nurture local talent.

8th place in the Universum (business schools) global ranking. L’Oréal was ranked in the top 10 for the 5th consecutive year and placed second in the European companies ranking.
  • 8th
  • 2nd in Europe

Attractive, targeted, digital employer communication.
  • Strong presence on social networks: 5.38 million followers on LinkedIn.
  • 135,000 entries for the 2024 edition of the Brandstorm international innovation competition open to young people under the age of 30
  • 4.77 million
  • 92,000 entries
Access to training    

100% of employees to participate in training sessions every year.
  • 100% of employees participated in learning sessions in 2024. Balance between face-to-face and e-learning: 41% of the total hours were completed via e-learning (e-learning modules, videos, virtual classes and webinars). Face-to-face format preferred for leadership and culture topics that require high added-value human interaction.
  • 41,700 employees trained in the “GenAI for all” e-learning module.
  • 100%
  • N/A
Digital development criteria Weighting 7.5%
Increase in sales achieved in e‑commerce Increase in sales achieved in e‑commerceWeighting 7.5%
  • €12.27 billion in net sales, i.e., 28.2% of Group net sales, up 7.8% in 2024.
  • Worldwide sales with Amazon are doubling every two years, with an annual growth rate of 35% in 2024.
Partnerships and innovation Partnerships and innovationWeighting 7.5%

Innovation through GenAI: the CreAItech Lab continues to be a controlled experimental ecosystem for evaluating different GenAI models and understanding how to deploy AI in the production process at Company level. Thousands of images were produced using CreAltech in 2024.

Innovation in Beauty Tech Services

Launch in the United States of L'Oréal Paris Beauty Genius, an AI-powered personalised beauty assistant, representing a significant advance in our coaching services. Beauty Genius generated over 50,000 conversations by the end of 2024. L'Oréal's Beauty Tech services continued to enjoy strong growth in 2024, exceeding 110 million sessions across all platforms.

Media innovation

Acceleration in the adoption of AI-based solutions: the share of investment in AI-based campaigns has risen from 14% to 41% (Google), resulting in better returns on advertising investment. By adopting AI-based solutions on YouTube and Meta platforms (e.g., Pmax, Advantage+ Shopping, etc.), the Group has observed an increase in the effectiveness of campaigns and better distribution between age bands.

Innovation in the beauty experience

L'Oréal and Meta launched the New Codes of Beauty Creator Program to empower the next generation of 3D, computer generated imagery, augmented reality and AI creators and explore new creative frontiers in beauty. The programme builds on the success of over 50 brand collaborations and campaigns that have generated over 100 million views.
New consumer interaction models New consumer interaction models Weighting 7.5%
  • Paid media: L'Oréal is ranked no. 1 in terms of media market share.
  • Advocated media: L'Oréal has strengthened its leadership in the beauty influencer segment, with a 27.8% influencer market share (up 2 points on 2023).
  • Deployment of the proprietary ROI BETIQ tool in six countries in 2024, with A&P coverage of 2.7 billion. This programme is recognised by the industry as one of the leading return on investment programmes in the FMCG sector.
  • 1P Data: high level of activation of first-party data, which now accounts for 15% of digital media spending (third-quarter 2024), enabling a better return on investment.