STRATEGY(1)
FINANCIAL PERFORMANCE FOR THE BENEFIT OF ALL STAKEHOLDERS SUSTAINABILITY PERFORMANCE; ECONOMIC AND SOCIAL EXCELLENCE. A CLEAR VISION: BEAUTY FOR EACH AND FOR ALL.
 Our fundamentals |
- Focusing on a single business: beauty, nothing but beauty and all beauty.
- Innovating in response to the relentless quest for superior quality and safety for consumers.
- Marketing brands, products, services and customer experiences: in an increasingly fragmented and digitalised market.
- Combining universalisation and singularisation within a unique development strategy: going global while respecting local differences to secure the loyalty of some 1.3 billion consumers.
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- Using balanced, multi-polar growth across all Zones and Divisions to seize opportunities and absorb economic shocks.
- Pursuing the dual goal of economic and corporate excellence to create value for all.
- Aiming for consistent, sustainable economic and financial performance.
- Helping show the way on environmental and social matters and making a positive contribution to society in the face of ever more pressing challenges.
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 Our transformation |
- Transformation towards a more sustainable operating model that aims to stay broadly within the planetary boundaries defined by science.
- Digital transformation and Beauty Tech, to lead the way and become a data augmented company supported by secure state-of-the-art IT.
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- Transformation of work, reinventing the future of work while strengthening the L’Oréal culture as it engages in the global battle for talent.
- Transformation of Operations towards greater agility and a more responsible model that serves the omnichannel strategy.
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 Our strengths |
- Solidly rooted, with an ownership structure that provides stability, continuity and visibility over the long term.
- A two-tier governance structure to ensure the Group's success in the years ahead.
- A clear vision: creating the beauty that moves the world.
- The power of L'Oréal's Research and Operations in meeting demand for innovation, safety, transparency and responsibility.
- A fleet of diverse global brands that is continuously enhanced by strategic and complementary acquisitions.
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- An investment strategy that is resolutely focused on innovation.
- Comprehensive and balanced market coverage.
- Prioritising people and social harmony.
- An agile and responsive multi-polar organisation.
- Humanist, ethical and social principles and values at the heart of the Group's governance and commitments.
- A well-balanced, value-driven business model, coupled with a solid and healthy financial position.
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