THE GLOBAL ESTIMATED COSMETICS MARKET IN 2024: > €290 BILLION(1)
BY GEOGRAPHIC AREA
This diagram shows the global estimated cosmetics market in 2024: > 290 billion euros(1) by geographic area.
Europe: 24%
North America: 29%
North Asia: 27%
SAPMENA - SSA: 11%
Latin America: 9%
Despite a challenging global environment, the sector continues to grow, driven by the vitality of many regions and the unfailing appeal of beauty to consumers.
With its rich cultural and economic diversity, the SAPMENA Zone is emerging as a key growth driver for the industry, drawing strength from the rise of the middle classes, a young and connected population, and a growing appetite for both traditional and innovative beauty products.
BY PRODUCT CATEGORY
This diagram shows the global estimated cosmetics market in 2024: > 290 billion euros (1) by product category.
Skin care: 39%
Hair care: 21%
Make-up: 17%
Perfumes: 13%
Hygiene products: 10%
Beauty has become an essential for many consumers, making the industry less sensitive to economic fluctuations. The industry is able to adapt to new market realities by focusing on innovation, digital technology and diversification of its distribution channels.
THE MAIN WORLDWIDE PLAYERS
2023 net sales in USD billions. Companies are ranked by volume of sales of beauty products for the calendar year 2023. Estimated figures are given for companies whose financial year does not run from 1 January 2023 to 31 December 2023(1).
This chart shows the main worldwide players (figures in billions of US dollars).
L'Oréal: 44.5
Unilever: 26.2
Estée Lauder: 15.2
>Procter & Gamble: 15.0
LVMH: 8.9
Chanel: 8.3
Beiersdorf: 8.1
Shiseido: 6.9
Natura & Co: 6.4
Coty : 6
In 2023, the top 10 cosmetics companies generated aggregate net sales of approximately USD 146 billion, or 59.4% of the total revenue of WWD Beauty’s Top 100.