Our Sense of Purpose (raison d’être)
Create the beauty that moves the world
Our Strengths
NO. 1 IN BEAUTY
Our sole business: beauty, nothing but beauty and all beauty
A unique portfolio of brands
A balanced, multi-polar model (Zones, Divisions, categories, distribution networks)
A global industrial footprint
Steady and sustainable economic and financial performance
Recognised social and environmental performance
Committed and qualified employees
Loyal shareholders and stable governance
Culture of ethics, based on four Principles: Integrity, Respect, Courage and Transparency
Our Strategy
UNIVERSALISATION AND SINGULARISATION
Universalisation involves the globalisation of brands by taking regional characteristics into consideration in order to serve and retain 1.5 billion consumers. Singularisation takes into account a growing global trend towards self-affirmation for both men and women by providing a diverse range of offers and personalisation. The goal is to offer inclusive beauty by responding to the specific aspirations of consumers in every region of the world. In contrast to standardisation, it is based on careful attention to consumers and a deep respect for their differences.
BEAUTY FOR EACH
L’Oréal aims to offer women and men around the world the best in cosmetics in terms of quality, effectiveness, safety, sincerity and responsibility in order to meet all their needs and all their beauty wishes in their infinite diversity.
Our Strategic Drivers
6 DRIVERS
Research & Innovation and the Green Sciences programme
Creativity at the service of our brands
Operational and safety excellence
Digital and Beauty Tech
Multi-channel distribution
Sustainability commitments
TRANSFORMING OUR BUSINESS
EMPOWERING OUR ECOSYSTEM IN OUR TRANSFORMATION
CONTRIBUTING TO GLOBAL CHALLENGES
Our Dual Objective
ECONOMIC AND CORPORATE EXCELLENCE
to create sustainable value for all