3.1.2.2. Breakdown of operational assets and consolidated investments by geographic zone
| 2024 | 2023 | 2022 | ||||
|---|---|---|---|---|---|---|
| € millions | Operational assets | Investments in property, plant and equipment and intangible assets | Operational assets | Investments in property, plant and equipment and intangible assets | Operational assets | Investments in property, plant and equipment and intangible assets |
| Europe | 13,560.6 | 523.0 | 13,621.9 | 494.2 | 12,531.6 | 423.0 |
| North America | 9,326.3 | 365.9 | 8,571.3 | 296.0 | 8,944.7 | 279.5 |
| North Asia | 3,878.4 | 172.7 | 3,972.6 | 194.5 | 4,132.2 | 187.6 |
| SAPMENA – SSA | 4,136.2 | 129.1 | 3,829.1 | 97.9 | 1,306.1 | 51.5 |
| Latin America | 1,798.8 | 71.8 | 1,854.8 | 81.7 | 1,541.2 | 49.2 |
| Non-allocated | 1,999.1 | 397.2 | 1,222.9 | 341.4 | 1,234.9 | 351.0 |
| GROUP | 34,699.5 | 1,659.7 | 33,072.5 | 1,505.8 | 29,690.5 | 1,341.9 |
Non-current assets consist of a significant portion of brand and goodwill, which must be analysed on the basis of sales that they generate by geographic zone and not according to the country of their legal ownership.
3.1.3 Sales by business segment
WEIGHT OF NET SALES BY PRODUCT CATEGORY OVER THE THREE PERIODS
These charts show the breakdown of revenue by product category over the three periods.
2024 revenue: €43,487 million
Skin care and sun protection: 38.6%
Makeup: 19.4%
Hair care: 16.2%
Hair coloring: 8.0%
Fragrances: 13.7%
Others: 4.1%
2023 revenue: €41,183 million
Skin care and sun protection: 39.9%
Makeup: 19.7%
Hair care: 15.3%
Hair coloring: 8.3%
Fragrances: 12.6%
Others: 4.1%
2022 revenue: €38,261 million
Skin care and sun protection: 40.1%
Makeup: 20.2%
Hair care: 15.0%
Hair coloring: 8.8%
Fragrances: 11.9%
Others: 4.0%
| Growth (%) | |||||
|---|---|---|---|---|---|
| € millions | 2024 | Published data | Excluding exchange effect | 2023 | 2022 |
| Skincare | 16,803.7 | 2.2% | 3.5% | 16,447.1 | 15,344.3 |
| Make-up | 8,449.4 | 4.0% | 5.0% | 8,123.7 | 7,738.8 |
| Haircare | 7,034.0 | 11.3% | 12.9% | 6,319.6 | 5,750.2 |
| Hair colourants | 3,460.3 | 1.0% | 2.3% | 3,425.6 | 3,361.6 |
| Perfumes | 5,955.6 | 15.2% | 15.7% | 5,171.3 | 4,546.2 |
| Other | 1,783.9 | 5.2% | 6.4% | 1,695.3 | 1,519.5 |
| GROUP | 43,486.8 | 5.6% | 6.8% | 41,182.5 | 38,260.6 |