SALES BY DIVISION AND GEOGRAPHIC ZONE
| Change 2023/2024 | ||||||
|---|---|---|---|---|---|---|
| € millions | 2022 | 2023 | 2024 | % 2024 sales | Like-for-like | Reported figures |
| By Division | ||||||
| Professional Products | 4,476.8 | 4,653.9 | 4,886.2 | 11.2% | +5.3% | +5.0% |
| Consumer Products | 14,021.3 | 15,172.7 | 15,982.4 | 36.8% | +5.4% | +5.3% |
| L’Oréal Luxe | 14,638.1 | 14,924.0 | 15,591.1 | 35.9% | +2.7% | +4.5% |
| Dermatological Beauty | 5,124.5 | 6,432.0 | 7,027.1 | 16.2% | +9.8% | +9.3% |
| GROUP TOTAL | 38,260.6 | 41,182.5 | 43,486.8 | 100% | +5.1% | +5.6% |
| By Region | ||||||
| Europe | 11,436.7 | 13,007.8 | 14,211.4 | 32.7% | +8.2% | +9.3% |
| North America | 10,164.0 | 11,147.2 | 11,805.2 | 27.1% | +5.5% | +5.9% |
| North Asia | 11,321.4 | 10,662.9 | 10,303.4 | 23.7% | -3.2% | -3.4% |
| SAPMENA-SSA(1) | 2,962.4 | 3,447.7 | 3,863.0 | 8.9% | +12.3% | +12.0% |
| Latin America | 2,376.2 | 2,916.9 | 3,303.9 | 7.6% | +11.0% | +13.3% |
| GROUP TOTAL | 38,260.6 | 41,182.5 | 43,486.8 | 100% | +5.1% | +5.6% |
The Professional Products Division reported robust growth of 5.3% like-for-like and 5.0% reported.
The Division outperformed the professional beauty market, supported by its strong momentum in premium haircare and its winning omnichannel strategy, with significant acceleration in both e-commerce and selective distribution.
Progress was broad-based across all regions from the developed markets of Europe and North America to the new growth markets, including China, GCC(1), Brazil and Mexico.
Kérastase maintained strong double-digit growth, becoming the Division’s largest brand; L’Oréal Professionnel and Redken delivered solid performances.
By category, haircare remained particularly dynamic, driven by blockbuster innovations such as Première by Kérastase, Absolut Repair Molecular by L’Oréal Professionnel and Acidic Color gloss by Redken.
In hair colour, Shades EQ by Redken, iNOA, as well as Dia Color by L’Oréal Professionnel maintained their performance.
The Division pursued its sustainable transition with strong initiatives in refills and reaffirmed its leading position in Beauty Tech with the launch of AirLight Pro, a revolutionary, less energy-intensive, hair dryer.
The Consumer Products Division reported growth of 5.4% like-for-like and 5.3% reported.
Momentum was well balanced across volume, price, and mix, as the Division pursued its strategy to democratise and premiumise the mass beauty market.
Each of the four international brands reported solid growth; the highlight was L’Oréal Paris, which had an outstanding year.
Progress was contrasted by region as strong momentum in Europe and emerging markets more than offset softer performances in the US and China - both of which were adversely impacted by weakening market growth. The Division’s strategic focus on emerging markets was vindicated by the strength in countries such as Mexico, Brazil, India, and Thailand.
All four categories grew, powered by key innovations. Haircare was particularly dynamic, driven by L’Oréal Paris, including its newly launched Elvive Glycolic Gloss. Skincare was the second-fastest growing category thanks to Garnier’s Vitamin C Daily UV fluids, L’Oréal Paris’ Bright Reveal, and the ongoing strength of mass medical brand Mixa, which continued its European roll-out. Makeup benefitted from the introduction of L’Oréal Paris’ blockbuster Panorama mascara and a strong second-half-weighted launch plan including Maybelline New York’s Teddy Tint and NYX Professional Makeup’s Butter Melt. In hair colour, the successful rollout of Garnier’s premium offer Good was complemented by its most accessible launch, Garnier Color Sensation.
