Luxe
L’Oréal Luxe grew 2.7% like-for-like, 4.5% reported.
In 2024, the Division reinforced its worldwide leadership in Luxury Beauty.
Its solid progress reflected its increasingly balanced regional footprint. Outside North Asia, it grew at a remarkable, double-digit pace; the single largest growth contributor was North America, where it became the number one luxury beauty player for the first time, a position it already holds and further consolidated in China, Europe and emerging markets. This allowed the Division to more than offset the ongoing softness in North Asia, where operating conditions remain challenging and where it continued to grow ahead of the market both offline and online, driven by the successful expansion of its couture brands Prada and Valentino – recently launched in the region – and its latest acquisitions, Aēsop and Takami.
The Division continued to strengthen the balance between its categories. In fragrances, outstanding momentum was driven by global successes in both, the feminine (Paradoxe by Prada, Born in Roma byValentino, Libre by Yves Saint Laurent) and masculine segments (Stronger with You by Armani, Wanted by Azzaro, Polo 67 by Ralph Lauren, MYSLF by Yves Saint Laurent) . Makeup growth accelerated thanks to the ongoing strength of Yves Saint Laurent in Western markets as well as China, driven by the YSL Loveshine and Touche Eclat pillars. In skincare, Aēsop, Takami and Youth to the People pursued their globalisation strategy with very encouraging results.
Dermatological Beauty
The Dermatological Beauty Division grew 9.8% like-for-like and 9.3% reported.
For the first time, the Division’s sales crossed the 7-billion- euro mark. It continued to outpace the global dermocosmetics market, which has remained dynamic, despite a gradual slowdown.
The Division grew in all regions with particularly strong momentum in emerging markets, notably SAPMENA (1) and Europe; it significantly outperformed the market in North Asia and grew ahead of it in North America.
By brand, growth was led byLa Roche-Posay; thanks to the strong contributions from Europe and North America, where it has taken the baton from CeraVe, and boosted by the tremendous success of Mela B3, it has become the world’s third largest skincare brand across all channels.
Despite its stabilisation in the US, CeraVe crossed the 2–billion-euro sales mark, driven by its international expansion with exceptional performances in new markets - notably SAPMENA, China and Brazil - where it is the Division’s trailblazer.
Bolstered by the dynamism of its Dercos haircare line, Vichy continued to advance strongly.
The aesthetics-related brands, SkinCeuticals and Skinbetter Science, grew in double digits; SkinCeuticals was boosted by the promising launch of its disruptive anti-aging innovation P- TIOX.
Europe
Sales in Europe advanced strongly at 8.2% like-for-like and 9.3% reported.
Europe was the largest contributor to growth at Group level.
Sales grew ahead of a market that was dynamic. They advanced in both volume and value terms, even though the value component gradually normalised, as anticipated.
Sales grew in all countries and the Group outperformed the market in most markets, especially the Spain-Portugal, UK- Ireland, and Germany-Austria-Switzerland clusters, and many of the medium-sized countries.
The haircare, fragrance and makeup categories posted double-digit growth.
In Consumer Products, growth was driven by the continued strength of L’Oréal Paris, notably in haircare, the makeup brands Maybelline New York and NYX Professional Makeup, as well as the successful roll-out of mass medical brand Mixa.
L’Oréal Luxe advanced strongly, driven primarily by the couture brands, including Yves Saint Laurent in fragrances and makeup, as well asValentino and Prada in fragrances; men’s fragrances remained dynamic.
Dermatological Beauty outperformed its market. All three flagship brands recorded double-digit growth, with CeraVe in the lead.La Roche-Posay benefited from the successful launch ofMela B3 and Vichy continued to grow, strongly fuelled by the success of Dercos.
Professional Products also progressed ahead of its market, driven by the ongoing dynamism of Kérastase and successful launches from theRedken and Matrix brands.
North America
Sales in North America grew 5.5% like-for-like and 5.9% reported.
In the USA, the Group’s number one country, growth was driven by continued channel expansion and valorisation.
L’Oréal Luxe outperformed the market, and became No.1 in the USA, fuelled by the continued dynamism of the fragrance category; key contributors were MYSLF by Yves Saint Laurent, Born in Roma byValentino, and Prada. Skincare growth was driven byKiehl’s and Youth to the People, which benefitted from a strong launch plan and entry into new online channels.
Consumer Products delivered solid growth in haircare, where it outpaced the market, led by L’Oréal Paris. The Division was adversely impacted by the softness in the makeup category; thanks to the success of Fat Oil and Duck Plump, NYX Professional Makeup outperformed the market.
Dermatological Beauty grew in line with the market, boosted by the acceleration in online channels.La Roche-Posay continued to advance in double digits, supported by the successful roll-out ofMela B3; the aesthetics-related brands also progressed strongly with SkinCeuticals boosted by the launch of P-Tiox.
Professional Products outperformed the market, driven by successful innovations like Première by Kérastase and Acidic Color Gloss by Redken, and the strength of its omni-channel strategy. The recently launched AirLight Pro hair dryer innovation is off to a promising start.
