REPORT
VIVATECH 2022: L’ORÉAL UNVEILS THE FUTURE OF BEAUTY
The L’Oréal group participated in Viva Technology (VivaTech) 2022, the largest European technology industry conference and exhibition, which took place in Paris in June. On this occasion, visitors discovered beauty in the age of Web3 and the metaverse(1), as well as innovations to try out at home, in a shop or in a salon.
L’Oréal took part in the sixth edition of VivaTech with a state-of-the-art, 325m2 stand featuring immersive beauty experiences from top brands across its luxury, mass consumer, professional haircare and active cosmetics portfolio.
L’Oréal continues to shape the future of beauty, leveraging over a century of industry expertise to create unique, multi-sensory beauty experiences. Having pioneered Web2-enabled advances in skin diagnostics, teleconsultation and virtual try-ons, L’Oréal is laying the foundations for Web3 beauty experiences, to reach a new generation of consumers. “On-chain beauty” signifies where beauty consumers and creators will converge on emerging platforms to participate in the new beauty economy.
Visitors to VivaTech were able to experience the future of beauty on site at the L’Oréal stand (see below).