Created in partnership with leading neurotech company EMOTIV, Yves Saint Laurent Beauté Scent-Sation is a first-of-its kind, in-store experience which helps people navigate the vast world of fragrance.
It uses a multi-sensor, EEG-based headset that tracks consumers’ emotional responses to different scent families and analyses these to identify and select their perfect scent.
Lancôme reimagines the future of retail with products and services spanning physical, digital and virtual consumer touchpoints. Absolue Dual-LED Youth Treatment is a new, in-store device that uses patented LED light therapy to dispense a luxury formula to treat skin and reduce the appearance of fine lines and wrinkles.
NYX Professional Makeup empowers the next generation of 3D beauty creators by aiming to become the first-ever decentralised record label for creators in Web3, redefining beauty in the metaverse.
The Mugler brand celebrated the anniversary of its iconic Angel fragrance with its very first NFT drop that will feature a crypto-art collection of 3D angels designed by a digital artist. True to its brand DNA, “The real world is not enough,” Mugler is elevating on-chain loyalty with these collectible NFTs.
L’Oréal Water Saver, named one of Time magazine’s 100 Best Inventions of 2021, is a groundbreaking showerhead that uses rocket engine technology to create a luxurious and efficient hair washing experience, while reducing water consumption by 61% compared to standard methods.
On 16 June 2022, L’Oréal held its Shareholder Consultation Committee during the VivaTech expo in Paris.
Following a startup-focused “Explorer Tour” of the exhibition, the Consultation Committee joined staff at the L’Oréal booth for a look at the digital innovations and services shaping every aspect of the beauty market, from in-lab product design to in-store beauty experiences.
Whether by creating a Rouge Sur Mesure by Yves Saint Laurent, carrying out a skin diagnosis based on artificial intelligence by Lancôme, or measuring the environmental impact of Gjosa’s Water Saver showerhead, participants were able to see concretetely how L’Oréal is integrating technology, artificial intelligence, augmented reality or data to invent the future of beauty.