REPORT
VIVATECH 2023: L’ORÉAL SHOWCASES THE POSITIVE ENVIRONMENTAL AND SOCIAL IMPACT OF ITS INNOVATIONS
L’Oréal took part in VivaTech, Europe’s largest event dedicated to the technology industry, held in Paris in June. Visitors to the L’Oréal stand were able to explore the future of beauty.
Participating in its seventh VivaTech, L’Oréal unveiled a host of Beauty Tech innovations designed to enable ‘beauty for all and beauty for each’. Highlighting beauty as a force for individual and collective good, innovations spanned smart and sustainable beauty solutions and digital services, as well as data-powered diagnostic devices for inclusive, personalised, and virtual beauty.
BEAUTY TECH CHAMPION
The solutions on display at L’Oréal’s highly immersive VivaTech booth demonstrated the Group’s expertise in harnessing the power of data, tech and AI (Artificial Intelligence) to help consumers become better-informed and gain access to beauty products and services personalised for their specific needs.