INCLUSIVE BEAUTY
Spotscan is a free skin analysis and routine finder for blemish-prone skin, developed with leading dermatologists. Validated by a clinical study, it provides the most accurate imagery and analysis to recommend a personalised La Roche–Posay routine to individuals prone to acne.
SUSTAINABLE BEAUTY
Colorsonic is a lightweight, handheld device that uses an innovative, mess-free process to mix hair colour and apply it evenly, delivering consistent hair colour results for consumers at home. The reusable Colorsonic device is made with post-consumer recycled plastic and comes with reusable gloves and a recyclable hair colour cartridge.
PERSONALISED BEAUTY
A first of its kind, Shu Uemura 3D shu:brow is a smart, handheld applicator that gives consumers personalised eyebrow looks at home in seconds. Using L’Oréal’s ModiFace augmented reality technology, Shu Uemura 3D shu:brow scans the user’s face and makes recommendations for micro-blading, micro-shading or filler effects.
VIRTUAL BEAUTY
Maybelline New York and Microsoft Teams have created the first-ever digital makeup bag for a virtual world. 300 million active users of the Microsoft Teams collaboration platform can now give themselves digital makeovers as easily as they can change their backgrounds, thanks to the Maybelline New York virtual try-on services.
“Technology and science enable us today not only to offer unmet services to our consumers, but also to transform ourselves from research to human resources to manufacturing or retail to invent the future of beauty.„
Research, Innovation & Technology
of L’Oréal
“Through Beauty Tech, we connect with billions of consumers around the world. This allows us to understand their unique and evolving needs, and augment people’s infinite diversity with an unrivaled degree of precision and personalisation, in the real and the virtual world.„
of L’Oréal