FEATURE STORY
LONGEVITY: A HIGH-POTENTIAL MARKET INSPIRING UNPRECEDENTED INNOVATION
Human lifespans have increased by 30 years in the last century, and by 2040, a fifth of the world’s population will be over 60(3). This longer lifespan is changing everything, including how we think about beauty and ageing.
Furthermore, what’s known as the ‘anti-ageing’ market, encompassing skincare, supplements and other products, is a market with significant potential. As the global leader in beauty, grounded in over 116 years of scientific research, L’Oréal is committed to contributing to this remarkable journey towards longer, healthier and more fulfilling lives.
With the latest technological and scientific advances, coupled with its skin expertise and Beauty Tech leadership, L’Oréal is reshaping beauty by targeting the root causes of biological ageing and extending the skin’s cellular health span. L’Oréal Longevity Integrative Science explores how cellular activity, communication and inflammation impact skin ageing and targets the root causes of biological ageing.
Based on this new understanding, the Group is developing a range of Longevity Integrative Solutions, including state-of-the-art diagnostic devices, products formulated with new active ingredients, supplements and advanced beauty protocols. These efforts represent a new frontier of science that positions beauty as an essential component of well-being and a powerful expression of vitality throughout life.
L’Oréal’s groundbreaking Wheel of Longevity for Beauty decodes the mechanisms of skin ageing.
INAUGURAL EVENT AT LE VISIONNAIRE
In June, L’Oréal held its inaugural Beauty of Longevity event at Le Visionnaire in Paris, which gathered leading researchers, academics and startups to discuss the latest breakthroughs in the field of human longevity and how these could be harnessed for beauty. The event featured expert keynote speeches, panel discussions and art installations that examined our fascination with longevity from cultural and scientific points of view.
We envision a future where beauty and longevity are seamlessly intertwined as skin health is quintessential to add life to years with vibrant healthy ageing.
