FEATURE STORY
VIVA TECHNOLOGY 2025: NEW FRONTIERS OF BEAUTY
At Viva Technology 2025 in Paris, L’Oréal reaffirmed its Beauty Tech leadership with a host of innovations and partnerships to enable beauty that is more personalised, sustainable and powered by artificial intelligence (AI).
SUPERCHARGING BEAUTY WITH AI
L’Oréal and NVIDIA announced a strategic partnership whereby L’Oréal and its partner ecosystem will use the NVIDIA AI Enterprise platform to enhance creativity, improve customer engagement and streamline product development. L’Oréal aims to scale 3D capabilities using the NVIDIA AI Enterprise platform, enabling greater creativity, quality control and production scalability.
MALE BEAUTY IN THE SPOTLIGHT
L’Oréal Brandstorm is the biggest international youth innovation competition. The team representing Chile was crowned this year’s winners for their ‘RegrowMen’ innovation – a smart ecosystem designed to give men back their confidence, one hair at a time. This year’s Brandstorm mission was ‘MEN. BEAUTY & CARE. GAME ON!’, conceived in partnership with the L’Oréal Consumer Products Division.
WHAT’S NEW IN BEAUTY TECH
Lancôme Cell BioPrint is a tabletop hardware device that provides personalised skin analysis in just five minutes. Interstellar Lab’s vertical farming ‘BioPods’ enable plant-based beauty ingredients to be cultivated more sustainably, by growing crops in vertically stacked layers that use less water and energy. Osmobloom™ is a breakthrough technology for developing unique fragrances that captures a flower’s fragrant molecules while leaving it intact. Noli.com is a L’Oréal-backed marketplace that uses powerful AI diagnostics to recommend on-target beauty products.
With human creativity, technology is at its most awe-inspiring, giving people a powerful tool for self-expression and brand expression.
