The navigation assistant is able to guide you through the Annual Report. Click to see suggested content.

Digital

L_Rochet
"In a fast digitalising world, L’Oréal is pivoting to a 'digital-first' mindset."

Lubomira Rochet

Chief Digital Officer LireWatch the interview
8%

of consolidated sales from e-commerce 

3rd

L’Oréal’s 3rd country

15,500

people trained through the Digital Upskilling programme

1

billion visits to our websites

250

million followers on social networks

38%

of media investments in digital

Highlights

Digital communications: a pillar of marketing strategies

Since consumers are increasingly and massively connecting with our brands online, our marketing strategy is shifting towards a "digital-first" paradigm.

Read the article

Co-creating the future of beauty with visionary startups

Establishing a lasting connection with the beauty startup ecosystem is a major competitive advantage L’Oréal has been working on strengthening through partnerships with Founders Factory, Partech and, more recently, Station F.

Read the article

How augmented reality is revolutionising the beauty experience

With augmented reality, marketing and sales practices are transforming to provide consumers with unique and personalised experiences – online and in stores.

Read the article

How China is leading online sales

E-commerce is particularly buoyant in China, and beauty is a leading category. For example, online distributor giant Alibaba generated $25 billion sales in a single day on the country’s Singles’ Day, 11 November 2017. Our brands are taking full advantage of the strong growth of pure players  like Alibaba, Jing Dong and VIP.

Digital skills at the heart of professional transformations

The digital revolution has profoundly changed the world of marketing, which relies increasingly heavily on data and requires new creative, analytical and technical skills. To meet considerable demand, L'Oréal and General Assembly  developed and launched DM1 or “Digital Marketing Level 1”: a professional test designed to help individuals and companies assess the full range of skills required for digital marketing today. L’Oréal is the first company to use DM1 on a large scale. Nearly 80% of the Group’s marketing professionals have taken the test and received personalised training recommendations. The Group now uses the test in the hiring process to identify a broader and more diverse range of talents.

Text lien

We use session cookies to ensure the proper functioning of our website. In order to optimize your browsing experience we also use audience measurement cookies: by browsing our website, you accept the use of these cookies; to find out more or change your cookie settings, click here..