The worldwide cosmetics market, estimated at a total of 205 billion euros, was stronger in 2016, with growth of +4.0%1. In this supply-driven market, spurred by innovation, quality and perceived results, L'Oréal strengthened its leadership2.
For the fourth consecutive year, the make-up category drove cosmetics market growth worldwide. The make-up boom is driven by the selfie generation, and the fast-growing use of social media, which focuses on appearance, self-expression and presentation. The new generations are reinventing uses, giving trends their own spin, and creating buzz for new looks.
Thanks to its unique palette of complementary brands across all beauty sectors, from luxury to mass-market, L'Oréal is well-equipped to identify and respond to all make-up desires everywhere in the world, and to seize the opportunities of this fast-growing category.
(1) Source: L'Oréal 2016 estimates of the worldwide cosmetics market in net manufacturer prices. Excluding soaps, oral hygiene, razors and blades. Excluding currency effects. .
(2) Source: WWD, "Beauty's Top 100", April 2016.