At a recent Boursorama awards ceremony, L'Oréal received BoursoScan® 2002 distinctions in the "Best Information Site" category.In June 2001 the number 1 stock market information web site Boursorama, and the market research firm TLB - which specialises in analysing the behaviour of individual investors - set up the first-ever system for measuring and ranking the quality of listed stock Internet sites: BoursoScan.
From 15th March to 19th March 2002, 7000 shareholders (dubbed " @ctionautes " by Boursama) registered at www.boursoscan.com to give marks to sites covering shares listed on the Paris stock market.
The BoursoScan® criteria were:
- site content (scope and objectivity of the information provided);
- general appearance of the site (attractiveness and ease of browsing);
- site interactivity.
Internet users provided 9,500 sets of marks for sites they were already familiar with or were starting to use for the first time.
L'Oréal's financial and shareholder information site won awards in 4 categories:
- Best Overall Internet Site,
- Gold Award for Best Site Interactivity,
- Silver Award for Best Site Content,
- Silver Award for Most Attractive Site.
In a rapidly changing world, information is a key factor in building shareholder confidence: 85% of French individual shareholders with an Internet connection use it to gather information about listed companies
(Source: TLB 120, 2001).
