Brazil
Successful breakthrough for Matrix
Number 1 in American hair salons, Matrix has achieved a successful breakthrough in Brazil. The product approach has been fully adapted to the needs of Brazilian salons, particularly with Biolage haircare products used for "biocauterisation", an exclusive Matrix service to repair damaged hair, which involves the successive use of three products and the application of heat. Hair colourants, straightening or smoothing (relaxamento or escova progressiva): the product range covers the whole spectrum of services. To reach the salons, Matrix set up a network of exclusive distributors to tap deeply into the potential of this vast market.
