L’Oréal USA, a subsidiary of L’Oréal, has acquired 100% of Maly’s West. Furthering its salon products distribution strategy in the United States.

The acquisition of Maly's West -which will operate within the Professional Products Division- follows that of Beauty Alliance, acquired by L'Oréal USA last April.

The two strategic acquisitions, geographically complementary, will allow the creation of a particularly high-performance beauty salon distribution model combining the American distribution system and L'Oréal's expertise in hairdressing salon partnerships. They will contribute to develop L'Oréal's position on the American market where it already holds a leading position with its brands Matrix, Redken, L'Oréal Professionnel, Kerastase and Pureology to the benefit of haircare professionals and consumers of salon products.

To read the whole news release about the acquisition of Maly's West

July 11, 2007