Launched at the end of 2005, Innéov Nutrikozmetik produced sensational results in Turkey. They reflected the success of Innéov Firmness and of the Innéov Hair Mass launch.
The three key factors behind these successes were: the very strong increase in visibility on pharmacy shelves as soon as the first product was launched; the support of scientific spokesmen who made Innéov Firmness the hot news story in the skincare segment; and lastly the exceptionally intensive press and television coverage focused on the launch.
Innéov, strongly backed up by pharmacists' advice, is available today in 350 pharmacies in Turkey, and its conquest is continuing.