10 highlights of 2016
by Jean-Paul Agon,
Chairman and Chief Executive Officer"2016 was another good year for L’Oréal. We accelerated our growth, outperformed the market once again and increased our worldwide leadership of the beauty industry."
- +4.7% like-for-like(1) sales growth
L’Oréal in figuresThe group achieved a significant growth in sales and robust profits in 2016. Operating margin and cash flows have set new records, confirming that L’Oréal’s business model is set to deliver robust performance and create significant value.
A dynamic acquisitions policyEver since it was founded more than 100 years ago, the L’Oréal group has been building, through a succession of targeted acquisitions, a global flotilla of emblematic and complementary brands. Today it is the most powerful and diversified in the beauty industry, and drives the group's performance in a long-term perspective.
Welcome to the USA!L’Oréal is the No.1 beauty player in the United States, the largest beauty market in the world(2). The group has achieved its leading position by building an iconic brand portfolio that matches consumer aspirations in every geographic region, and by keeping one step ahead in digital innovation.
The consumer experience is at the heart of the strategyEnd consumers are the focus of the L'Oréal Luxe strategy. Looking beyond the product, they expect services and an experience in line with their lifestyle. The brands have come up with a host of initiatives to bring consumers a personalised experience.
Vichy Slow Âge, a new approach to anti-ageingVichy is moving for the first time into the scientific field of the exposome, which takes into account all the factors – particularly environmental – that can have an impact on skin ageing (UV rays, pollution, fatigue, etc.).
Advances in connected cosmeticsWith the My UV Patch, L'Oréal has entered the era of electronic sensors. This adhesive patch precisely measures the wearer’s exposure to UV rays in real time. It is connected to a smartphone application that alerts the wearer when his or her sun protection becomes insufficient, and offers customised advice.
A new generation of biodegradable shampoosTo reduce the environmental footprint of products that consumers rinse off(4), one of the avenues L’Oréal Research and Innovation is exploring is how to improve their ability to break down in nature – their biodegradability. Let’s take a closer look with the new Biolage R.A.W. haircare line.
Incredible success for NYX Professional MakeupWith sales quadrupling in just two years, the American brand NYX Professional Makeup posted spectacular growth. It continued to extend its network of beauty fans all over the world, thanks to its strong online presence and a host of successful launches.
- Prospects by Jean-Paul Agon
- L’Oréal in figures
- A dynamic acquisitions policy
- Welcome to the USA!
- The world of beauty in 2016
- The consumer experience is at the heart of the strategy
- Vichy Slow Âge, a new approach to anti-ageing
- Advances in connected cosmetics
- A new generation of biodegradable shampoos
- Incredible success for NYX Professional Makeup