Through a portfolio of 24 complementary and iconic brands, L’Oréal Luxe expresses its unique vision for luxury beauty, which can be summed up as: la culture de l’écart. Thanks to its exceptional expertise – at the intersection of science, technology and art – and innovation, the Division continued to strengthen its leadership in 2023, to become the number one luxury beauty company worldwide.

L’Oréal became the world number one in luxury beauty in 2023. Cyril Chapuy, President, L’Oréal Luxe, shares the unique ingredients and highlights of this successful year.

L’Oréal has an unmatched luxury beauty savoir-faire that allows us to master the art of developing luxury beauty brands.

Text version

2023 Performance

L’Oréal Luxe grew +4.5% like-for-like, +2.0% reported and has become the global number one in luxury beauty.
Excluding North Asia, which was impacted by the reset of Travel Retail and the market softness in mainland China, L’Oréal Luxe grew in double digits. This was driven by continued investment in its portfolio of complementary brands, as well as its ambitious omni-channel strategy, now including Amazon in the US. The Division has become the global market leader in luxury beauty thanks to its strong momentum in developed and emerging markets and its remarkable outperformance in China. There, the early adoption of Douyin and the ongoing investment in point-of-sale quality paid off.
Fragrances remained the star performer. In skincare, ultra-luxury brand Helena Rubinstein passed the one-billion-euro mark. Makeup momentum accelerated in the second half of the year, driven by the Couture brands.
More recently added brands like Prada, Takami and Valentino made strong growth contributions. Aēsop, integrated since 30 August, is off to a promising start.

  • +4.5% growth in Division sales
  • +17% growth in fragrance sales
  • No.1 luxury beauty player worldwide
  • 5 billionaire brands: Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Helena Rubinstein


This image will not appear while you are browsing the site in energy-saver mode

This image will not appear while you are browsing the site in energy-saver mode

L’Oréal Luxe becomes No.1 in luxury beauty worldwide

In the global luxury market, beauty confirmed its resilience and buoyancy in 2023. The year proved a major milestone for L’Oréal Luxe, which, for the first time in its history, became beauty world leader, a position underpinned by the uniqueness of this Division.

Unparalleled expertise in luxury brands

The success of L’Oréal Luxe is rooted in its unrivalled expertise in developing luxury brands. Over the years, the Division has continuously expanded its portfolio of complementary brands with prestigious and iconic names and successful new acquisitions, allowing it to meet all beauty aspirations. L’Oréal Luxe cultivates the aspirational power of these companies to create billionaire brands, like Helena Rubinstein, which exceeded a billion euros in sales for the first time this year, and propel recently acquired brands, like Takami, to new heights.

Expertise anchored in science and innovation

L’Oréal Luxe beauty teams create exceptional products that boast measurable efficacy and responsible design, driven by research, Green Sciences and Beauty Tech. Rénergie H.P.N. 300-Peptide Cream by Lancôme, which launched this year, is a revolution in itself, featuring high concentrations of active ingredients – hyaluronic acid, pure niacinamide and over 300 types of peptides – which are extracted and combined using Green Science technology to create a skin-renewal formula with recognised efficacy.

Spectacular growth among couture brands

L’Oréal Luxe owes much of its momentum to its couture brands, which continued their remarkable ascent in 2023. For example, Yves Saint Laurent is growing rapidly in the fragrance and makeup categories. Its avant-garde identity continues to draw younger consumers, as the success of its latest fragrance for men, MYSLF, has clearly demonstrated. More recently acquired couture brands also continued to expand. Prada Beauty’s spectacular global launch was particularly impressive in London, where the prestigious department store Harrods was swathed in pastel green, the brand’s signature colour. The event put the brand among Harrods’ top five beauty launches in 2023. Valentino’s beauty range has also continued to grow in the wake of its remarkable launch. Sales have increased tenfold since L’Oréal acquired the brand in 2018.

The outstanding success of the ultra-premium category

Consumers continue to aspire to ultra-premium beauty. Re-Plasty by Helena Rubinstein, an anti-ageing range enriched with clinical ingredients, spearheaded Group growth in the skincare category and is the number one L’Oréal skincare product in China.

A balanced geographical footprint

Furthermore, the Division’s strengths are evenly balanced around the world. L’Oréal Luxe tops the rankings in multiple regions and countries: number one in Europe, China and number two in the United States and SAPMENA, not including Travel Retail. Capitalising on a value chain located as close as possible to its markets, the Division continues to be agile and resilient in the face of economic volatility and global geopolitical disruptions. This ensures the stability and balance which underpin profitable, sustainable growth.

This image will not appear while you are browsing the site in energy-saver mode

This image will not appear while you are browsing the site in energy-saver mode

Aēsop: an iconic, modern holistic beauty brand

In 2023, L’Oréal acquired Aēsop: an invitation to explore the new frontiers of holistic, sensorial and sustainable luxury.

Founded in 1987, Aēsop is a holistic luxury beauty brand with a singular combination of design, hedonism and lifestyle. The brand takes inspiration from literature, philosophy and the arts to disrupt the conception of beauty. With its complex, inimitable fragrances, Aēsop creates skincare, haircare and body care products, all meticulously designed down to the last detail to deliver on their promise and delight the senses.

Distributed for the most part through 400 high-end boutiques across the globe, the brand sits at the intersection of design, sensory experiences and urban modernity. Created by some of the biggest names in architecture, these signature stores provide exceptional beauty experiences led by specialist advisors who welcome customers with the utmost hospitality, personalised service and an attentive ear. The products, which are formulated with supreme care and attention to detail, come in minimalist amber-hued bottles. The now-iconic packaging is the epitome of avant-garde luxury, which appeals to contemporary urban consumers worldwide.

With its 3,500 employees, Aēsop is the largest acquisition L’Oréal has ever made. The Division aims to develop this valuable addition to its portfolio to its full growth potential, particularly in China, in Travel Retail and e-commerce. Continuing to nurture its unique identity and values, the Division’s medium to long-term goal is for Aēsop to join L’Oréal’s billionaire brands club.

This image will not appear while you are browsing the site in energy-saver mode

This image will not appear while you are browsing the site in energy-saver mode

Luxury beauty: mindful, responsible and inclusive

L’Oréal is committed to making consumers more aware of the need to adopt more sustainable habits. All new launches and iconic fragrances are now refillable. The Group engages retailers in joint initiatives. In France, for example, it teamed up with Sephora to create a multi-brand fragrance refill wall so customers can top up their bottles in-store. Meanwhile, brand ambassadors like Dua Lipa and Austin Butler for Yves Saint Laurent perfumes are helping to spread environmentally-conscious habits among their communities.
The Division is also committed to innovating for more inclusive beauty. HAPTA, designed by L’Oréal for Lancôme, is the first portable smart makeup applicator for people with reduced mobility in their arms or hands. This innovation featured in Time magazine’s Best Inventions of 2023.

This image will not appear while you are browsing the site in energy-saver mode

This image will not appear while you are browsing the site in energy-saver mode

The recipe for success of L’Oréal Luxe fragrances

For over half a century, L’Oréal has been shaping the face of fragrance with unforgettable and iconic scents. The Group has developed unparalleled expertise by combining art and science and overseeing all aspects of creation, from ingredients to bottles. Our 60 years of expertise have made L’Oréal the undisputed leader in luxury fragrances.
The fragrance market is expanding worldwide thanks to unprecedented demand driven by cultural and sensorial trends. The Division’s principal growth driver is accelerating thanks to its brands’ ability to create bestsellers like Libre by Yves Saint Laurent, which is now among the top 2 in Europe and the top 5 worldwide. L’Oréal Luxe is also winning over new consumers, with fragrances hugely popular on social media, especially among Chinese GenZers, who love Paradoxe by Prada, Libre by Yves Saint Laurent and Polo Earth by Ralph Lauren.

This image will not appear while you are browsing the site in energy-saver mode

This image will not appear while you are browsing the site in energy-saver mode

French luxury

Created amidst a rich cultural history and through unique expertise, French luxury brands are undeniably rooted in heritage and art. They embody the legacy that has shaped their success, which they continue to enhance and pass on. Lancôme’s partnership with the Louvre Museum for the launch of an unprecedented collection of skincare and makeup is a standout example of how beauty is an ongoing creative journey through the centuries.
Elsewhere, Lancôme’s Domaine de La Rose has earned recognition from UNESCO for its efforts to protect biodiversity and promote the intangible cultural heritage of the Grasse region – the birthplace of the fragrance industry. Another embodiment of French luxury is La Maison de Beauté Carita, which reopened its historic Paris home offering ultra-premium products that are revolutionising wellbeing. Last but not least, the Division’s industrial footprint also showcases French excellence: the vast majority of its products are manufactured in France and exported worldwide.

Our brands

  • Lancôme
  • Yves Saint Laurent
  • Armani Beauty
  • Kiehl’s Since 1851
  • Helena Rubinstein
  • Aēsop
  • Biotherm
  • Valentino
  • Prada
  • Shu Uemura
  • IT Cosmetics
  • Mugler
  • Ralph Lauren
  • Urban Decay
  • Azzaro
  • Maison Margiela
  • Viktor&Rolf
  • Takami
  • Cacharel
  • Diesel
  • YueSai
  • Youth to the People
  • Atelier Cologne
  • Carita