Wake Up Make Up: a winning partnership with distributors 

A closer look at multi-brand campaign Wake Up Make Up, which successfully mobilised distributors alongside the Division’s brands in Europe. A behind-the-scenes look at a winning partnership by Betty Quigley, Head of Sales, Consumer Products Division, Amos Susskind, General Manager Consumer Products Division, UK & Ireland, and Anika Majithia, General Manager, L'Oréal UK & Ireland Mass Makeup.