Behind our ambition to become the leader in Beauty Tech, we hold a deep belief: it is the intersection of the powerful forces of science and technology that will allow us to invent the future of beauty and of our company. 

With the rise of data, artificial intelligence, machine learning and augmented reality, the technological and digital revolutions have broadened the beauty industry’s horizons. New possibilities have opened up for research, along with the opportunity to provide unrivalled beauty experiences for consumers both online and in stores, and to take the voices of billions of consumers into consideration in real time to foster open dialogue with our brands’ communities, while accelerating our e-commerce goals.

Technology and digital innovations have completely reinvented our ways of working and our interactions: they allow us to develop deep understanding of consumer expectations with incomparable speed, agility and breadth of scope, and they simplify our day-to-day. This makes it possible for us to provide appealing career paths for our employees and to value their most precious asset: creativity! 


The future of beauty is now!

Thanks to the power of centuries-old scientific disciplines paired with cutting-edge technologies, L’Oréal is shaping the new face of the beauty industry. In 2021, in line with its drive to continuously improve its understanding of consumer aspirations, the Group developed innovations that provide a glimpse into the future of beauty.


An omnichannel strategy: bringing “phygital" beauty

The consumer journey unfolds both at online and offline points of sale. L’Oréal is now innovating with a variety of ways to enable consumers to buy beauty everywhere and anywhere, seamlessly integrating offline and online paths.


Leveraging science and technology to enhance the consumer experience

To keep pace with the changing beauty market and new consumer trends, Operations are transforming their supply chain and investing in experience design.


Technology boosts agility

Data management, machine learning and artificial intelligence now play a critical role in all areas of our business, supporting employees and improving the decision-making process. Let’s take a closer look at the technologies that have enhanced our agility, creativity, and cooperation between teams.


Key figures

  • 5,000   interactive QR codes activated on products or in points of sale

  • 60,000  people trained in digital media through a five-year Digital Upskilling programme

  • 90  data scientists work at our three Tech Accelerators

Fintech: an asset for supplier teams

Overseeing invoicing and anticipating payment are major undertakings for an international organisation like L’Oréal. We rolled out an efficient new system this year to manage the geographical and volume-related complexities of billing within a given timeframe and reduce time-to-payment for suppliers. Thanks to data mining technology, all accounting information is condensed into a single dashboard, saving a considerable amount of time for our teams. The system also enhances visibility for all accounting and makes the process more efficient. Fintech makes it possible to focus the expertise and talent of our teams on more value-added tasks, like strategic analysis, and to honour our commitments to suppliers more quickly.


Spotlight on digitalising the supply chain

Slavik Wu, Head of Supply Chain, Consumer Products, L’Oréal China gives us a backstage look at the supply chain, which accelerated digitalisation to keep pace with the boom in e-commerce. Thanks to their talent, machine learning and artificial intelligence, supply chain teams have reinvented their work to provide even more efficient and sustainable services.


How can digital solutions reinvent beauty experiences? How can L’Oréal meet the full range of beauty expectations and desires in an increasingly omnichannel world? Asmita Dubey, Chief Digital & Marketing Officer, shares her insight.

Text version